Balloon — Marts Reyes

Marts Reyes is a graphic designer and printmaker based in San Diego, California.

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Schylling Balloon Twisting Kit

Toy Packaging Design

The Schylling Balloon Twisting Kit is designed for kids and hobbyists looking to explore balloon twisting.

My redesign concept f ocuses on making the kit feel inviting and simple, while standing out from typical kid-targeted balloon kits by embracing an age-inclusive, craft-forward look.

CONCEPTUALIZATION

The branding is intentionally simple, designed to remove pressure and invite beginners in.

Idea sketches.

Digitization of sketch concept.

PRINTED ASSEMBLY

Physical toy box and refill bag mockups were created and photographed.

PRODUCT PHOTOGRAPHY

I got ink on my hands