Sardines — Marts Reyes

Marts Reyes is a graphic designer and printmaker based in San Diego, California.

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Hill Country Fare Sardines

CPG Packaging Design

This packaging concept highlights sardines as a travel-ready staple, using bold colors, simple illustrations, and clear type for quick flavor reads. Inspired by road trips and everyday utility, the system frames canned fish as rugged, comforting, and easy to pack.

3D RENDERED ON BLENDER

Project Brief
Design a mid-tier packaging system for a consumer packaged good.

BRAND IDENTITY

The identity draws from the visual language of stamped postcards to evoke travel and memory, turning each can into a small artifact of a journey.

I got ink on my hands